In Atlanta, 404 is more than just an area code.
April 4th — or 404 Day (or “fo-oh-fo”) — is an annual celebration of all things unique to Atlanta. Since 2020, Official 404 Day with Atlanta Influences Everything and Butter.ATL has been producing programming around the holiday that honors and recognizes Black Atlanta’s global influence.
In past years, the holiday has been marked by musical performances, community givebacks and scholarships for HBCUs, and limited-edition merchandise from homegrown brands. Not to mention, you might catch a glimpse of a celebrity or two throughout the day!
“When you think of Atlanta, you think of Black everything,” said Bem Joiner, co-founder of Atlanta Influences Everything. “404 Day is a day where we celebrate what it means to be Black in Atlanta every day.”
This year, Capital B Atlanta is joining Butter.ATL, Atlanta Influences Everything, Trap Music Museum, Finish First, Hot 107.9, and other local organizations to celebrate our city at the official 404 Day events starting Sunday, April 2.
“Globally, Atlanta culture is important, and it has been for a long time,” said Tory Edwards, co-founder of Atlanta Influences Everything. “For decades, Atlanta has been the first when it comes to celebrating Black culture, and we use 404 Day to recognize that.”
So, if you are outside and ready to put on for the city, here are the events you can check out this 404 Day holiday season! And if you happen to see us, be sure to holla!
404 Day Celebrity + Influencer Softball Game
Down for a good ol’ fashioned competition? We got you covered. Be sure to check out this event at the iconic Hank Aaron Field in east Atlanta. Not to mention, all proceeds will be donated to a local Atlanta charity.
When: Sunday, April 2, 11 a.m. to 5 p.m.
Where: Gresham Park Baseball Field; 2466 Bouldercrest Road, Atlanta
Cost: Free. RSVP.
404 Day Community Giveback
Join Capital B Atlanta at this free community-centered event that aims to provide meals for families in need throughout the city of Atlanta. Registered participants will be able to receive one free meal per vehicle.
When: Monday, April 3, 11 a.m. to 1 p.m.
Where: Trap Music Museum; 630 Travis St. NW, Atlanta
Cost: Free. RSVP for food pickup.
404 Day Culture Capital Panel
Atlanta’s culture is recognized on a global level, so let’s talk about it. Check out this free panel featuring prominent local voices including Angela Watts, Darius Billings, and Issac Hayes III discussing how the city’s impact has shaped the world.
When: Tuesday, April 4, 2 p.m.
Where: Underground Atlanta, 50 Upper Alabama St., #70, Atlanta
Cost: Free.
404 Day Scholarship Block Party
Now, it isn’t Atlanta unless there is a party on someone’s block! Be sure to come out and celebrate the city’s culture with local food vendors, Black-owned businesses, and activities for all ages. All proceeds from the day will be part of a scholarship fund for graduating high school seniors planning to attend HBCUs inside the Atlanta University Center Consortium.
When: Tuesday, April 4, 3-6 p.m.
Where: Underground Atlanta, 50 Upper Alabama St., #70, Atlanta
Cost: Free. RSVP.
404 Day Celebration of 50 Years of Hip Hop
Save the debate! We know Atlanta sits atop the pyramid of Black hip-hop culture. And, in honor of the crown, it’s only right to end the 404 holiday with a night of music, dancing, and good vibes. With tunes from DJ Drama and DJ Genesis, and food and drinks, you don’t want to miss it!
When: Tuesday, April 4, 8 p.m to midnight
Where: Westside Cultural Arts Center; 760 10th St. NW, Atlanta
Cost: Free. RSVP.
