Beyoncé’s “Cowboy Carter” tour has taken the country by storm, with social media feeds full of pics of chic western-inspired outfits, clips of Beyoncé’s performance and outtakes of her daughters Blue Ivy and Rumi stealing the show.
Based on the Texas native’s personal connection to the hidden foundation of Black culture within country music, the surprise release of the Cowboy Carter album immediately broke records when it debuted in March 2024.
And in anticipation of the haters who would blast the project because they didn’t want to see a Black woman lassoing the top spot on the country charts, she cut them off at the draw.
“This ain’t a Country album,” she declared on Instagram before the album’s release. “This is a ‘Beyoncé’ album.”
With tracks like “Texas Hold ‘Em” and “16 Carriages” seamlessly blending country music with hip-hop beats and swag, it became the first album by a Black woman to top the Top Country Albums chart. The release also debuted at number one on the Billboard 200 and broke streaming records on platforms like Spotify and Amazon Music.
After receiving 11 Grammy nominations, Cowboy Carter won three of the coveted wards in 2025: Album of the Year, Best Country Album, and Best Country Duo/Group Performance for “II Most Wanted” with Miley Cyrus.
According to Billboard, the tour performances at Los Angeles’ So-Fi Stadium took in $55.7 million, scoring the highest-grossing single-venue engagement by a woman in Boxscore history.
And the four shows at Atlanta’s Mercedes-Benz Stadium on July 10-14 promise to be just as epic.
Thankfully, all the excitement surrounding the tour isn’t limited to those who snagged coveted tickets to the show at State Farm Arena.
Check out these “Cowboy”-inspired parties, pop-up bars, spades games and brunches around the city.
Cowboy Carter: A Beyoncé Day-Off Affair
When: July 12, 10 p.m. – 2 a.m.
Where: Handlebar ATL, 476 Edgewood Ave. SE, Atlanta
Why: Organizers want the Beyhive to “dust off your cowboy boots, don your fiercest Southern glam and get ready to dance the night away to Beyoncé’s hits.”
Hive Hoedown- The Ultimate Beyoncé-Inspired Fan Experience
When: July 12, 2 – 6 p.m.
Where: Believe Music Hall, 181 Ralph David Abernathy Blvd., Atlanta
Why: Put your boots on the ground for line dancing to a live band and play Beyoncé Bingo.
When: July 11, 10 p.m. – 3 a.m.
Where: The Underground, 50 Upper Alabama St., Atlanta
Why: After the concert, continue the party and dance the night away at an event designed to celebrate Queen Bey’s iconic album series.
When: July 11
Where: The Grand Hyatt Atlanta in Buckhead, 3300 Peachtree Road NE, Atlanta
Why: Pre-game with your crew with a lineup of Beyoncé-inspired craft cocktails
When: July 12, 4 – 7 p.m.
Where: Atlantucky Brewing, 170 Northside Drive SW, suite 96, Atlanta
Why: Enjoy a night of line dancing, spades tutorials, interactive games, and a best-dressed contest.
When: July 12 and July 13, 9 a.m. – 4 p.m.
Where: Suite Lounge, 375 Luckie St., Atlanta
Why: Put on your best western gear and saddle up to one of Atlanta’s hottest Black-owned brunch spots to enjoy endless cocktails, mouthwatering food, and line dance to Beyoncé’s greatest hits.
When: July 12, noon – 1:30 p.m.
Where: Atrium at Ponce City Market, 675 Ponce De Leon Ave. NE #158, Atlanta
Why: Two-course brunch, Beyoncé cocktails, and fabulous 90-minute drag? What more could the Beyhive ask for!
